Serene GohBM
Serene Goh

Meet

Serene
Goh

Healthy weight, made simple.

Serene Goh is a healthy-lifestyle guide for Singaporeans in their 40s, 50s and beyond: the knowledgeable friend who helps you eat smarter and move better.

The idea behind this brand is simple: after 40, most of us are not short on information. We are short on habits that survive an ordinary week.

What this brand believes

Healthy ageing rarely starts with something dramatic. It starts with everyday choices: what is on your plate, how much you move, how you sleep, and whether you can keep any of it going once life gets busy.

Read Serene's full story

Things Serene recommends

We say no to far more products than we say yes to. Here is what has earned a place so far.

JUZFIT Dark Choco box with a prepared chocolate drink

JUZFIT Dark Choco

A premix dark chocolate drink in single-serve sachets, made in Malaysia in a MeSTI and GMP-certified facility.

From SGD 59 · SGD 21.50 a box when you take 6

Learn more

Have a question? Ask Serene

Still deciding?

Start with her story — it explains the why behind everything else on this site.

Meet Serene